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Domain tips
Tips for Registering a Domain Name
Registering a domain name can be very advantageous for both an individual
and a large corporate entity. Domain names are gateways to websites that
contain content specific to that person or company. A domain name should
reflect the website’s subject matter so that web visitors will know
what to expect when they get to the site.
When you are registering a domain name, you might want to consider purchasing more than one name. You would benefit from purchasing names that can be easily confused with your domain name. For example, if you’ve already purchased mywebpage.com, you should also purchase mywebpaige.com. Then, have it redirected to your website. Because the latter domain name is a common misspelling of the first, you would be retaining customers who were trying to locate your site but misspelled the domain name.
Another step similar to this one would be to purchase additional extensions for your original domain name. This means purchasing .net, .info, and other common extensions. This prevents others from using your domain’s identity to attract viewers to their site. Web viewers may be looking for your website by using a search engine. If mywebpage.net appears, the customer may go to that web site and not realize that it’s not the correct site. The best thing to do is preemptively purchase additional extensions when registering a domain name. You can easily have those directed to your website.
Finally, purchase unregistered domain names that you may want to use
in the future. If you wait to purchase them at a later date, they may
be gone. Then, you will have to repeat the process of searching the master
domain name database for available domain names. You should also remember
that registering a domain name does not ensure that you will keep it.
You must stay current on yearly renewals. Otherwise, your domain will
expire and someone else will claim it.
Know Your TLDs Before You Buy a Domain Name
When you attempt to register a domain name, you must choose which top-level
domain you will be using. The top-level domain (TLD) is actually the extension
of the domain name. For example, the .com is the top-level domain or extension
in yourdomain.com. Many people think that the extension is included for
no specific purpose. This could not be further from the truth. The domain
extension or TLD actually indicates what the kind of entity the domain
belongs to. For business you always want to buy a domain name that ends
in .com. Here is a list of the most common TLDs and what they are used
for.
.COM – Anyone with a personal or commercial site may buy a domain name with this extension. However, it is most commonly used by commercial entities. It is, by far, the most popular web domain extension and also the most valuable.
.NET – This is another general TLD, but it is mostly companies involved in internet communications and infrastructure buy a domain name with this extension.
.ORG – Buy a domain name with this extension and you are likely to operate some type of organization. Mostly non-profits register this type of domain.
.BIZ – Since .com has become so crowded with names, many business are registering this domain extension. It still reflects a commercial identity and allows you the opportunity to purchase your company name if it was already used under the more prevalent .com extension. Personal web sites may not use this extension.
.INFO – This top-level domain is steadily rising in popularity. If you have a personal or commercial web site, you can buy this domain name extension.
.PRO – Doctors, lawyers and other professionals buy this domain name extension when they are ready to display web sites with information about themselves and their occupations.
.COOP – This TLD is used by organizations that want to denote their status as cooperatives.
.NAME – Individuals buy this domain name extension to promote their personal web sites It must be comprised of your first and last name.
.AERO – This is a new option for the air-transportation industry.
.MUSEUM – The domain name extension is self-explanatory. In case it’s not obvious, only official museums may use this TLD.
.EDU and .GOV – Both of these domain names are not available for public registration. Only educational institutions and government agencies respectively are allowed to use these domain extensions.
IMPORTANT: For commercial and business use you should concentrate on finding a .com name first. Numerous studies show that surfers will consistently type .com into their browsers before any other extension. If you own MySite.net but your competition owns MySite.com then you will lose hard earned business. This is why .com names are so valuable.
Once you own your .com name then you can acquire the .net, .biz, etc. names to keep those names from your competitors. You can point all your names to one web site and pointed domains have more impact on your traffic. That's what I've experienced especially if the domains are in the same category.
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